Search engine optimization is both art and science. SEO experts need to continually hone their skills and try new techniques and new combinations of proven factors to get better results. Getting into the field as a beginner can be intimidating, but every Web designer and developer should have at least passing knowledge of SEO.
The Periodic Table of SEO Ranking Factors is a handy reference that shows the most important factors in achieving good search engine rankings, presented in the familiar layout of the periodic table. Also included in the graphic is a brief explanation of each element and why it is important. Elements are assigned point values, too, to give you a sense of how important they are in the overall scheme of things.
We work with a great deal of very talented website designers and developers who create first-rate websites for their clients – aesthetically superb but not always the most search engine friendly they could be. Overall it can make the project more expensive for the client because it means that we as the SEOs have to go back under the hood of their shiny new website to make tweaks for better on-page optimization.
This guide is intended to be a cheat sheet that allows you as a designer or developer to really bake SEO into the projects you are working on – saving your clients time and money in the long run as well as making the process much more seamless for them and your life a heck of a lot less stressful, well at least no more SEOs bugging you to make changes!